Comment on First look: Primark x Greggs clothing collection by Steve Sidkin

Comments have been made that the Primark - Greggs tie up is a strange one. But when the data produced by YouGov BrandIndex is looked at - showing that there is a clear preponderance of the customers of one to shop at the other - perhaps it is not so strange. Arguably the bigger question is wherever other fashion brands will follow suit in analysing their customer data to the same extent - always ensuring that their data protection compliance is satisfactory. Stephen Sidkin Chair Fashion Law Grou...